Business Model Canvas

A shared visual language for how an organization creates, delivers, and captures value, laid out across nine blocks from customer segments to cost structure. Used to map a current model and prototype alternatives quickly.

Core concepts

Best when

• You need a whole-business view before changing one part
• Comparing several candidate models side by side

Watch-outs

• A snapshot, not a strategy — it won't tell you which model wins
• Can become a sticky-note exercise with no decision