What's my next move?
A neutral map of every strategic move a business can make — grounded in 49 frameworks from 54 thinkers — with a decisive, evidence-forward recommendation on top.
The motions
Preserve the enterprise as a going concern while changing who owns it, who controls it, or where it operates.
Redeploy the enterprise's energy toward offense: change what it sells, who it sells to, how it sells, or how it is built to grow.
Reduce the enterprise's footprint: extract value from, wind down, or release parts of it.
Neither grow nor exit, but survive, heal, and defend: rescue a distressed business or harden a healthy one's position.
Deliberately run a healthy business for cash, owner income, and longevity, with no intent to grow aggressively or to exit. The opposite of both 'attack' and 'shrink': hold position and milk it.
Consciously make no major move right now: observe, preserve optionality, and wait for a clearer signal before committing. The deliberate 'null option' — doing nothing on purpose, which is different from drifting.
Gain capability, reach, or resilience by combining forces with others WITHOUT acquiring them or being acquired: alliances, joint ventures, ecosystems, and cooperation with competitors.