The map

Every motion (rows) across eight analytical lenses (columns). Each cell holds the frameworks that serve that move through that lens. Click any framework to dive in, or a motion to explore it.

Motion	Diagnosis & Strategic Choice	Market & Customer	Innovation & Product	Operations & Execution	People, Leadership & Culture	Governance & Ownership	Finance, Valuation & Deal	Founder & Owner Readiness
Continuity Through Transition	Good to Great Playing to Win Good Strategy / Bad Strategy Ansoff Growth Matrix CAGE Distance & AAA Global Strategy	Ansoff Growth Matrix CAGE Distance & AAA Global Strategy User & Free Innovation	Open Innovation User & Free Innovation	Good to Great EOS / Traction The Value Builder System (Built to Sell)Buy Then Build (Entrepreneurship Through Acquisition)	Good to Great EOS / Traction Three-Circle Model of Family Business Perpetuating the Family Business (Governance)Succeeding Generations	EOS / Traction Value Acceleration Methodology Three-Circle Model of Family Business Perpetuating the Family Business (Governance)Employee Ownership (ESOPs & Co-ops)	The Value Builder System (Built to Sell)Value Acceleration Methodology Finish Big Buy Then Build (Entrepreneurship Through Acquisition)Employee Ownership (ESOPs & Co-ops)	The Value Builder System (Built to Sell)Value Acceleration Methodology Finish Big Succeeding Generations
Family / Heir Succession	Playing to Win Good Strategy / Bad Strategy	·	·	·	Three-Circle Model of Family Business Perpetuating the Family Business (Governance)Succeeding Generations	Value Acceleration Methodology Three-Circle Model of Family Business Perpetuating the Family Business (Governance)	Value Acceleration Methodology Finish Big	Value Acceleration Methodology Finish Big Succeeding Generations
Employee / Management Succession	Playing to Win Good Strategy / Bad Strategy	·	·	·	Three-Circle Model of Family Business	Value Acceleration Methodology Three-Circle Model of Family Business Employee Ownership (ESOPs & Co-ops)	Value Acceleration Methodology Employee Ownership (ESOPs & Co-ops)	Value Acceleration Methodology
Sale to a Purchaser	Playing to Win Good Strategy / Bad Strategy	·	·	The Value Builder System (Built to Sell)Buy Then Build (Entrepreneurship Through Acquisition)	·	Value Acceleration Methodology	The Value Builder System (Built to Sell)Value Acceleration Methodology Finish Big Buy Then Build (Entrepreneurship Through Acquisition)	The Value Builder System (Built to Sell)Value Acceleration Methodology Finish Big
Owner Steps Back	Good to Great Playing to Win Good Strategy / Bad Strategy	·	·	Good to Great EOS / Traction The Value Builder System (Built to Sell)	Good to Great EOS / Traction	EOS / Traction Value Acceleration Methodology	The Value Builder System (Built to Sell)Value Acceleration Methodology Finish Big	The Value Builder System (Built to Sell)Value Acceleration Methodology Finish Big
Internationalization	Playing to Win Good Strategy / Bad Strategy Ansoff Growth Matrix CAGE Distance & AAA Global Strategy	Ansoff Growth Matrix CAGE Distance & AAA Global Strategy	·	·	·	Value Acceleration Methodology	Value Acceleration Methodology	Value Acceleration Methodology
Opening IP	Playing to Win Good Strategy / Bad Strategy	User & Free Innovation	Open Innovation User & Free Innovation	·	·	Value Acceleration Methodology	Value Acceleration Methodology	Value Acceleration Methodology
Regrouping for a New Attack	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)Blue Ocean Strategy Disruptive Innovation Business Model Canvas Crossing the Chasm Good to Great Playing to Win Good Strategy / Bad Strategy Transient Advantage Profit from the Core & The Founder's Mentality Ansoff Growth Matrix BCG Growth-Share Matrix CAGE Distance & AAA Global Strategy The Synergy Trap Real Options Reasoning Scenario Planning Ecosystem Strategy	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)Blue Ocean Strategy Jobs to Be Done Customer Development Value Proposition Canvas Crossing the Chasm Diffusion of Innovations Ansoff Growth Matrix Positioning Obviously Awesome (Positioning Method)How Brands Grow This Is Marketing CAGE Distance & AAA Global Strategy User & Free Innovation	Blue Ocean Strategy Disruptive Innovation Jobs to Be Done The Lean Startup Customer Development Business Model Canvas Value Proposition Canvas Running Lean & the Lean Canvas Transient Advantage Discovery-Driven Planning This Is Marketing Open Innovation User & Free Innovation Scenario Planning Ecosystem Strategy	The Lean Startup Good to Great Scaling Up (Rockefeller Habits)EOS / Traction Profit from the Core & The Founder's Mentality Buy Then Build (Entrepreneurship Through Acquisition)Mastering the Merger Private-Equity Value Creation	Good to Great Scaling Up (Rockefeller Habits)EOS / Traction	EOS / Traction	Discovery-Driven Planning BCG Growth-Share Matrix Buy Then Build (Entrepreneurship Through Acquisition)Mastering the Merger The Synergy Trap Private-Equity Value Creation Real Options Reasoning	·
Core Pivot	Blue Ocean Strategy Business Model Canvas Playing to Win Good Strategy / Bad Strategy Transient Advantage	Blue Ocean Strategy Jobs to Be Done Customer Development Value Proposition Canvas User & Free Innovation	Blue Ocean Strategy Jobs to Be Done The Lean Startup Customer Development Business Model Canvas Value Proposition Canvas Running Lean & the Lean Canvas Transient Advantage User & Free Innovation	The Lean Startup	·	·	·	·
Repositioning / New Marketing	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)Playing to Win Good Strategy / Bad Strategy	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)Jobs to Be Done Value Proposition Canvas Positioning Obviously Awesome (Positioning Method)How Brands Grow This Is Marketing	Jobs to Be Done Value Proposition Canvas This Is Marketing	·	·	·	·	·
Core Expansion	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)Playing to Win Good Strategy / Bad Strategy Profit from the Core & The Founder's Mentality Ansoff Growth Matrix BCG Growth-Share Matrix	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)Ansoff Growth Matrix How Brands Grow	·	Profit from the Core & The Founder's Mentality Buy Then Build (Entrepreneurship Through Acquisition)	·	·	BCG Growth-Share Matrix Buy Then Build (Entrepreneurship Through Acquisition)	·
New Market Entry	Blue Ocean Strategy Disruptive Innovation Crossing the Chasm Playing to Win Good Strategy / Bad Strategy Ansoff Growth Matrix CAGE Distance & AAA Global Strategy Real Options Reasoning Scenario Planning	Blue Ocean Strategy Customer Development Crossing the Chasm Diffusion of Innovations Ansoff Growth Matrix Positioning Obviously Awesome (Positioning Method)This Is Marketing CAGE Distance & AAA Global Strategy	Blue Ocean Strategy Disruptive Innovation Customer Development Discovery-Driven Planning This Is Marketing Scenario Planning	·	·	·	Discovery-Driven Planning Real Options Reasoning	·
Acquire & Integrate	Playing to Win Good Strategy / Bad Strategy The Synergy Trap	·	·	Buy Then Build (Entrepreneurship Through Acquisition)Mastering the Merger Private-Equity Value Creation	·	·	Buy Then Build (Entrepreneurship Through Acquisition)Mastering the Merger The Synergy Trap Private-Equity Value Creation	·
Business-Model Innovation	Blue Ocean Strategy Disruptive Innovation Business Model Canvas Playing to Win Good Strategy / Bad Strategy Transient Advantage Ansoff Growth Matrix Ecosystem Strategy	Blue Ocean Strategy Jobs to Be Done Ansoff Growth Matrix	Blue Ocean Strategy Disruptive Innovation Jobs to Be Done The Lean Startup Business Model Canvas Running Lean & the Lean Canvas Transient Advantage Discovery-Driven Planning Open Innovation Ecosystem Strategy	The Lean Startup	·	·	Discovery-Driven Planning	·
Scale & Professionalize	Crossing the Chasm Good to Great Playing to Win Good Strategy / Bad Strategy Profit from the Core & The Founder's Mentality	Crossing the Chasm	·	Good to Great Scaling Up (Rockefeller Habits)EOS / Traction Profit from the Core & The Founder's Mentality	Good to Great Scaling Up (Rockefeller Habits)EOS / Traction	EOS / Traction	·	·
Divesting	How the Mighty Fall Playing to Win Good Strategy / Bad Strategy Transient Advantage BCG Growth-Share Matrix Corporate Turnaround Real Options Reasoning	·	Transient Advantage Discovery-Driven Planning	Corporate Turnaround Private-Equity Value Creation	How the Mighty Fall	·	Discovery-Driven Planning BCG Growth-Share Matrix Corporate Turnaround Private-Equity Value Creation Real Options Reasoning	·
Shut Down	How the Mighty Fall Playing to Win Good Strategy / Bad Strategy Corporate Turnaround	·	·	Corporate Turnaround	How the Mighty Fall	·	Corporate Turnaround	·
Shelve for Later	Playing to Win Good Strategy / Bad Strategy Transient Advantage Real Options Reasoning	·	Transient Advantage Discovery-Driven Planning	·	·	·	Discovery-Driven Planning Real Options Reasoning	·
Harvest for Asset Value	Playing to Win Good Strategy / Bad Strategy BCG Growth-Share Matrix	·	·	Private-Equity Value Creation	·	·	BCG Growth-Share Matrix Private-Equity Value Creation	·
Carve-Out / Spin-Off	Playing to Win Good Strategy / Bad Strategy BCG Growth-Share Matrix	·	·	Private-Equity Value Creation	·	·	BCG Growth-Share Matrix Private-Equity Value Creation	·
Fortify / Stabilize / Turn Around proposed	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)Disruptive Innovation Good to Great How the Mighty Fall Playing to Win Good Strategy / Bad Strategy Profit from the Core & The Founder's Mentality BCG Growth-Share Matrix Corporate Turnaround	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)	Disruptive Innovation	Good to Great Profit from the Core & The Founder's Mentality Corporate Turnaround Private-Equity Value Creation	Good to Great How the Mighty Fall	·	BCG Growth-Share Matrix Corporate Turnaround Private-Equity Value Creation	·
Turnaround proposed	Good to Great How the Mighty Fall Playing to Win Good Strategy / Bad Strategy Corporate Turnaround	·	·	Good to Great Corporate Turnaround	Good to Great How the Mighty Fall	·	Corporate Turnaround	·
Restructure proposed	Playing to Win Good Strategy / Bad Strategy BCG Growth-Share Matrix Corporate Turnaround	·	·	Corporate Turnaround Private-Equity Value Creation	·	·	BCG Growth-Share Matrix Corporate Turnaround Private-Equity Value Creation	·
Moat-Building proposed	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)Disruptive Innovation Playing to Win Good Strategy / Bad Strategy Profit from the Core & The Founder's Mentality	Competitive Strategy (Five Forces, Generic Strategies, Value Chain)	Disruptive Innovation	Profit from the Core & The Founder's Mentality	·	·	·	·
Harvest / Steady-State proposed	Playing to Win Good Strategy / Bad Strategy Profit Harvesting (Cash-Cow Management)	·	·	·	Small Giants	Small Giants	Profit Harvesting (Cash-Cow Management)	Small Giants
Run for Cash proposed	Playing to Win Good Strategy / Bad Strategy Profit Harvesting (Cash-Cow Management)	·	·	·	·	·	Profit Harvesting (Cash-Cow Management)	·
Lifestyle / Owner-Income proposed	Playing to Win Good Strategy / Bad Strategy	·	·	·	Small Giants	Small Giants	·	Small Giants
Deliberate Smallness proposed	Playing to Win Good Strategy / Bad Strategy	·	·	·	Small Giants	Small Giants	·	Small Giants
Hold / Watchful Waiting proposed	Playing to Win Good Strategy / Bad Strategy Real Options Reasoning Strategic Inflection Points Scenario Planning	·	Scenario Planning	·	Strategic Inflection Points	·	Real Options Reasoning	·
Watchful Waiting proposed	Playing to Win Good Strategy / Bad Strategy Strategic Inflection Points	·	·	·	Strategic Inflection Points	·	·	·
Preserve Optionality proposed	Playing to Win Good Strategy / Bad Strategy Real Options Reasoning Scenario Planning	·	Scenario Planning	·	·	·	Real Options Reasoning	·
Scenario Preparation proposed	Playing to Win Good Strategy / Bad Strategy Scenario Planning	·	Scenario Planning	·	·	·	·	·
Ally / Partner / Combine proposed	Playing to Win Good Strategy / Bad Strategy Remix Strategy (Alliance & Combination Strategy)Co-opetition Ecosystem Strategy	Co-opetition	Ecosystem Strategy	·	·	·	Remix Strategy (Alliance & Combination Strategy)	·
Strategic Alliance / JV proposed	Playing to Win Good Strategy / Bad Strategy Remix Strategy (Alliance & Combination Strategy)	·	·	·	·	·	Remix Strategy (Alliance & Combination Strategy)	·
Ecosystem / Platform proposed	Playing to Win Good Strategy / Bad Strategy Ecosystem Strategy	·	Ecosystem Strategy	·	·	·	·	·
Coopetition proposed	Playing to Win Good Strategy / Bad Strategy Co-opetition	Co-opetition	·	·	·	·	·	·