Ecosystem Strategy

Argues that value increasingly depends on a system of complementors and co-innovators, so leaders must map adoption-chain and co-innovation risks and orchestrate the ecosystem rather than optimize their own product alone. Covers building, joining, and reshaping platform ecosystems.

Core concepts

Best when

• Your offer needs other players to adopt or co-innovate to deliver value
• You're considering building or joining a platform

Watch-outs

• Orchestrating an ecosystem requires giving up some control and sharing the value