Profit Wayfinder
Find my move

Good to Great

proposed

Also known as: Hedgehog Concept · Level 5 Leadership · Flywheel · First Who Then What

Disciplined people, thought, and action — not heroics — convert good companies into enduring great ones.

From a matched-pair study, identifies traits of companies that made durable leaps: humble-but-willful Level 5 leaders, getting the right people first, confronting brutal facts, the Hedgehog Concept (the intersection of passion, best-in-the-world, and economic engine), and relentless flywheel momentum.

Core concepts

Level 5 LeadershipFirst Who Then WhatHedgehog ConceptFlywheelStockdale Paradox

Best when

  • Professionalizing leadership as the founder steps back
  • Building momentum after a rough patch

Watch-outs

  • Survivorship-bias critiques; several exemplars later faltered