The Lean Startup
Also known as: Build-Measure-Learn · MVP · Validated Learning
Treat the venture as a series of experiments; ship a minimum viable product, measure, and pivot or persevere.
Applies scientific experimentation to new offerings under extreme uncertainty: state assumptions, build the smallest test, measure with actionable metrics, and decide whether to pivot or persevere. Reduces waste from building things nobody wants.
Core concepts
Build-Measure-LearnMinimum Viable ProductPivot or PersevereInnovation Accounting
Best when
- High uncertainty about whether customers want the thing
- You are considering a pivot and want evidence, not opinion
Watch-outs
- MVP discipline is often diluted into shipping junk
- Less applicable where one big irreversible bet is required