Obviously Awesome (Positioning Method)
Also known as: 10-Step Positioning
Position a product deliberately by choosing the market frame in which its strengths are obvious.
A repeatable process for B2B/product positioning: isolate true differentiators, find the value they enable, identify the best-fit customers, and pick the market category that makes those strengths self-evident.
Core concepts
Competitive AlternativesDifferentiated ValueMarket Frame / CategoryBest-Fit Customers
Best when
- A good product that customers 'don't get'
- Choosing which category to compete in
Watch-outs
- B2B/tech-leaning examples