Small Giants
proposedAlso known as: Mojo · Choosing Great over Big
Some of the best companies deliberately choose to stay private and excellent rather than chase growth.
Profiles privately held firms that opted out of the grow-or-sell imperative to prioritize quality, culture, community, and owner fulfillment instead. It legitimizes deliberate smallness and owner-income as a strategy in its own right, not a failure to scale.
Core concepts
MojoChoosing Great over BigOwner IntentCommunity & Culture over Scale
Best when
- The owner is being pushed to scale or sell but actually wants neither
- You want to optimize for life and quality rather than enterprise value
Watch-outs
- Staying small still requires deliberate economic discipline; it is not coasting