Transient Advantage

Argues sustainable advantage is increasingly rare, so firms must manage a portfolio of advantages through their life cycles — launch, ramp, exploit, reconfigure, and disengage — building the muscle to exit gracefully as well as to grow.

Core concepts

Best when

• Your advantage is eroding faster than you can defend it
• You need an explicit method for exiting fading lines

Watch-outs

• Constant reconfiguration risks organizational whiplash