◆ Profit Wayfinder

Clayton M. Christensen

Harvard Business School

Disruptive innovation and Jobs to Be Done

Frameworks

Disruptive Innovation
Good management of existing customers is exactly what lets simpler, cheaper entrants overtake incumbents from below.
Jobs to Be Done
Customers don't buy products; they 'hire' them to make progress in a situation.

Notable works

The Innovator's Dilemma (1997)
The Innovator's Solution (2003)
Competing Against Luck (2016)