◆ Profit Wayfinder

Bruce D. Henderson

Boston Consulting Group (founder)

Portfolio strategy

Frameworks

BCG Growth-Share Matrix
Manage a portfolio by funding stars from cash cows and pruning dogs.
Profit Harvesting (Cash-Cow Management)
A strong position in a low-growth market is a cash machine — run it for yield, not reinvestment.

Notable works

The Product Portfolio (BCG Perspectives) (1970)