◆ Profit Wayfinder

Michael E. Porter

Harvard Business School

Competitive strategy and industry structure

Frameworks

Competitive Strategy (Five Forces, Generic Strategies, Value Chain)
Profitability is set by industry structure; you win by choosing a defensible position within it.

Notable works

Competitive Strategy (1980)
Competitive Advantage (1985)
What Is Strategy? (HBR) (1996)